Premium rice,
premium presence.

Gerawa Rice has spent two decades earning its place as a household name in Northern Nigeria. But as distribution expanded south and the category grew more crowded, the existing packaging started doing less of the work — competing on shelf with newer entrants on louder design.

We were asked for a refresh, not a reinvention. Keep what customers already trusted. Sharpen everything else.

We rebuilt the wordmark with the same proportions and color story but tightened the drawing — better terminals, better spacing, and a logotype that holds up at billboard scale without losing its character at 50ml on a sachet.

The campaign system pairs editorial photography with one declarative line — "Premium Rice, Premium Quality" — set in a confident grotesk that doesn't compete with the product. Outdoor sites lead. Print, retail, and social fall in behind.

The new system rolled out across packaging, retail signage, and a coordinated outdoor campaign in three states. Distribution expanded from twelve states to twenty-three within a year. Aided brand recall lifted thirty-eight points in a 600-respondent survey.